...in the 2012/13 year the Foundation budgeted for $1.9m to provide all its free information on tap.
“WMF [Wikimedia Foundation] has operated in the past without staffing and with very minimal staffing, so clearly it’s _possible_ to host a high traffic website on an absolute shoestring,” acknowledged the Foundation’s then VP of engineering, Erik Möller, in 2013. He put the running costs at $10 million a year. Being generous, as some costs fall every year, let’s double that. Wikipedia can operate quite comfortably with the cash it has already, without running another banner ad, for twenty years. So where does the money go?
Not on the people doing the actual work on the site, of course. Wikipedia’s Administrators and maintainers, who tweak the entries and correct the perpetual vandalism, don’t get paid a penny — they’re all volunteers. What has happened is that the formerly ramshackle Foundation, which not so long ago consisted of fewer than a dozen staff run out of a back room, has professionalised itself. It has followed the now well-trodden NGO path to respectability and riches. The Foundation lists 550 employees. Top tier managers earn between $300,000 and $400,000 a year, and dozens are employed exclusively on fund-raising.