Technologist
Registered User
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Such as giving employment to friendly local staff who can give good advice and a premises where you can inspect the goods and a place where you can return faulty product for replacement. Not everyone wants to deal with foreign call-centers staffed by script-bots with incomprehensible accents.Ordering online is more high-tech. It also cuts out the need for a physical shop and associated overheads.
This is true and like many people, I do order online, then sometimes, I don't.Advantages of online commerce is wider choice and not having to travel.
Online commerce has advantages, so too does physical commerce.
Surely the choice of channel should be based on what best suits a person's needs at the time rather than deciding to always shop online because it's more 'high-tech'?
PC World's Irish site failed because tech-savvy Irish people didn't want to buy their out-of-date, over-priced technological tat.