I really like that image and could motivate people to switch.
It would need enough development to make it still visual but not too much to lose the impact. There is a series of €50 note with your name on them on the other side of road. You have to get permission to cross the road, but that will be automatic. Then you have to walk down the road to a set of traffic lights to cross. Then once you have done that, you pick up €50 every week.
Or else you can just stay on your own side of the road and watch the €50 being picked up by a banker. And he winks at you every week.
Brendan