Why, oh why, do ESB spend money on advertising ?

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TarfHead said:
Some class of relation of mine works there and reckons the 80K pa figure quoted understates the reality.
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I know a Danish graduate who was working there and was on something like 60k. It was his first job.
 
OP - Have you considered giving the head office a call and trying to talk to whoever is responsible?
 
There are other providers out there, airtricity for one that can supply you. So the ESB might be trying to win back airtricity's customers?
 
OP - Have you considered giving the head office a call and trying to talk to whoever is responsible?
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No, feel free to do so and let us know how you get on.
 
bond-007 said:
There are other providers out there, airtricity for one that can supply you. So the ESB might be trying to win back airtricity's customers?
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How, by telling us they exist? Are they offering to match or beat Airtricity prices in the ads or something?
 
bond-007 said:
There are other providers out there, airtricity for one that can supply you. So the ESB might be trying to win back airtricity's customers?
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So they are doing business to business advertising on national television?
What a great idea
 
They spend, or have spent money creating and running those ad's to create their brand image which evidence would suggest has been very effective as I believe it was post no. 26 before a competitor's name was suggested. ESB would have been aware of the proposed deregulation of the market for decades.

I've never had problems with their Customer service tbh have have few problems with their service either, and while I'm not one of the lucky on the €80K average, wouldn't mind being one!!!
 
I've never had problems with their Customer service tbh have have few problems with their service either, and while I'm not one of the lucky on the €80K average, wouldn't mind being one!!!
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Do you have any idea how long it takes to get a commercial building permanently hooked up to the ESB network, even those in urban areas adjacent to ESB cables?

We're talking years, not months. A lot of new buildings have to run on back-up generators for their first few months until the ESB bother to hook them up.
 
I can second that. It took over 6 months to get a service for an existing house relocated a whole 10 meters. It took a complaint to the regulator to get any action from ESB.
 
Havealaugh said:
No, feel free to do so and let us know how you get on.
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I'm not sure why you'd expect me to solve your problem for you. But I guess your response gives a pretty clear indication how strongly you feel about the issue.

Purple said:
What chance do you think there is of them taking the call?
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Cold-calling any large organisation is difficult, and it might well be difficult to find the right person. But I'd bet a fiver that if you can navigate through a few layers to get to the right person, you could have a useful and enlightening discussion, if that's what the OP really wants of course.
 
ajapale said:
Remember this from the 1980's?
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I don't understand why ESB do advertise now that I am all grown up either.

But that "going back" ad was brilliant, I loved it when I was a teenager, and I still love it now - thanks for posting it.
 
If you google "ESB advertising" you will get plenty hits outlining various ESB campaigns. This is a recent advertising campaign. The rationale and objectives of the campaingn are clearly stated.

ESB Networks eye-catching new media campaign airs today for first time

Volcanoes, avalanches, and tornadoes are the eye catching images in a major new advertising campaign promoting electrical safety which will be launched tonight (Wednesday 3 July) by ESB Networks on television.

The campaign uses as its theme the idea that electricity, as one of the great forces of nature, should be treated with respect and care.

The campaign has been developed by ESB Networks and ESB's creative advertising agency, McConnells in order to enhance the awareness of safety near overhead lines and underground cables. It will also serve to increase awareness of safe practices in the home and on the farm.

ESB Networks is the organisation which puts in place the lines, transformers and other infrastructure for Ireland’s power system. Safety is paramount for ESB Networks and it feels that this advertising campaign will play a vital role in creating awareness and understanding of the need for care when dealing with electricity.

The campaign will be backed up by extensive advertising in the National and Regional Newspapers and in Trade publications.

"The newly-developed campaign adopts a novel and arresting visual treatment which, we feel, staff and customers will find interesting and effective. It uses some spectacular images from nature to draw attention to the danger of making contact with overhead lines or buried cables," said ESB Networks safety specialist Michael Hanly.

There are three principal target groups to whom the campaign is addressed:-
  • The Construction Industry
  • The Farming Sector
  • People involved in sport/leisure pursuits
The campaign starts on TV tonight (Wednesday July 3) and will also be shown on Sunday night and the National/ Regional and Trade press campaign will follow in mid July. The TV advertisements will continue on July 14, 18 and 28.
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I'm not sure why you'd expect me to solve your problem for you. But I guess your response gives a pretty clear indication how strongly you feel about the issue.
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Complainer, I never asked for a resolution, or indeed for you, personally, to resolve, merely a question I posted - see the title of my op, it does have a questionmark at the end of the title, does it not? As for how strong I feel about the "issue" as you put it, I merely looked for other posters opinions on my thoughts, hardly a crime, and certainly not against the posting guidelines?
 
Havealaugh said:
Complainer, I never asked for a resolution, or indeed for you, personally, to resolve, merely a question I posted - see the title of my op, it does have a questionmark at the end of the title, does it not? As for how strong I feel about the "issue" as you put it, I merely looked for other posters opinions on my thoughts, hardly a crime, and certainly not against the posting guidelines?
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I get it now. You don't actually want to know the answer to your question - you just want to jump on the anti-public-sector bandwagon - right?
 
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