One or all of you with this experience should write to BBC Watchdog. I know it's not irish consumer related BUT given the fact that this website offers Hotels in the UK, pretends they have an english based Customer Service AND also english people have been scamed by them, it might be considered as a topic into the program. I am pretty sure, it would be looked into by the Researchers at least. The more people complain to Watchdog, the more likely it's aired and more people are being warned off.
Btw: I am only a happy Watchdog viewer who learnt some things through the programme, no other associations!