I get it now. You don't actually want to know the answer to your question - you just want to jump on the anti-public-sector bandwagon - right?
I get it now. You don't actually want to know the answer to your question - you just want to jump on the anti-public-sector bandwagon - right?
I don't see how their ads encourage that.4)Encouraging bill payments by Direct Debit.
I don't see how their ads encourage that.
Direct Debit means our customers have one less thing to Juggle!
The Residential Markets Team in Customer Supply have just kicked off a major campaign to tell customers about the benefits of Direct Debit and to encourage them to sign-up. From our perspective Direct Debit offers us a means of reducing the cost of managing each account, while customers can look forward to having one less thing to worry about in their busy lives.
We're telling customers that if they pay their bill by Direct Debit, they've one less thing to juggle! Besides being easy to understand, this theme clearly reflects the three core elements of the ESB Customer Supply Brand - human (we care), simplicity (it's convenient and easy to sign-up) and efficiency (saving time).
The campaign, which runs over the next two months, comprises of a number of elements including a Bill Insert (Mar/Apr) and Direct Mail that will include an offer of up to 150 FREE buy&fly! points. The campaign will also feature TV, Press advertising in national press and banner advertising on prominent websites nationwide. To switch to Direct Debit, log onto [broken link removed], or CallSave 1850 372 372.
Ah sure fiction is a great tool in the propaganda war.human (we care),
How is it anti-public sector to ask why a company which has a monopoly over the supply of domestic electricity advertises to the domestic customer?
Anti-Public sector bandwagon ? I've heard it all now ! If you can answer the question feel free, if not then don't contribute to the thread, please do not accuse me of being anti-public sector when this is completely unsubstansiated.
If you've a problem with any of my posts, hit the red triangle, and let the mods moderate.Oh and please see posting guidelines number 10
They advertise in order to get a bigger market share (get people to buy their product instead of the other guys) as they are operating in a competitive market. The OP asked why the ESB advertised since they have a monopoly on the provision of electricity to the domestic customer.I think I'll set up a post ranting about advertising spend by soap powder companies. It's a zero sum game - no-one buys more soap powder because they've seen an ad.
Good question. I buy the cheap stuff from Lidl which is not advertised and so I don't pay for the ads (is it really 35%?). That's the great thing about choice and a free marketWhy don't Lever Bros and their ilk just take 35% off the price of the product instead?
The problem with the OP's approach is that he really isn't looking for an answer. He is looking to rant about another public body
The OP's silence in response to ajapale's constructive posts answering his question is deafening.
If you've a problem with any of my posts, hit the red triangle, and let the mods moderate.
Nice theory. And when the other guys do their advertising too, they are all just spending huge money to bump up/down against each other, with no benefit to the consumer (apart from time to make tea or take a leak between shows). When I worked in the FMCG sector (health & beauty products), the marketing costs were indeed in the region of 20%-40% of the wholesale cost of the product.They advertise in order to get a bigger market share (get people to buy their product instead of the other guys) as they are operating in a competitive market.
Because you pooh-poohed the idea of making a simple phone call to get the answer. Far easier to rant negatively than to do something positive.And your proof is...?
He posted yesterday lunchtime. You logged in at 2am and had sufficient time to argue with me, but no time to read/respond to the actual answers.Perhaps it's because I don't spend all day in front of my computer, and I only logged in now?
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