Direct Debit means our customers have one less thing to Juggle!
The Residential Markets Team in Customer Supply have just kicked off a major campaign to tell customers about the benefits of Direct Debit and to encourage them to sign-up. From our perspective Direct Debit offers us a means of reducing the cost of managing each account, while customers can look forward to having one less thing to worry about in their busy lives.
We're telling customers that if they pay their bill by Direct Debit, they've one less thing to juggle! Besides being easy to understand, this theme clearly reflects the three core elements of the ESB Customer Supply Brand - human (we care), simplicity (it's convenient and easy to sign-up) and efficiency (saving time).
The campaign, which runs over the next two months, comprises of a number of elements including a Bill Insert (Mar/Apr) and Direct Mail that will include an offer of up to 150 FREE buy&fly! points. The campaign will also feature TV, Press advertising in national press and banner advertising on prominent websites nationwide. To switch to Direct Debit, log onto [broken link removed], or CallSave 1850 372 372.