James Kirk
Registered User
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- 42
Ultimately they have to win against the big car companies that have a long history of producing very complicated products , producing a modern diesel car is still not easy. Therefore I still think that the likes of Toyota or Nissan will still be able to overtake Tesla in electric cars especially if they take them on with pricing. Because electric cars are still a small share of the overall car market they have not needed to take on Tesla yet,they are not going to cannibalise their conventional car sales by competing with Tesla on pricing.
Joe. can i just say a few things on this. Toyota have so far made no effort to produce any full EV. They say they will in 2025. However they are investing the bulk of R&D in hydrogen fuel-cell cars which they believe to be the future.
Your point ",they are not going to cannibalise their conventional car sales by competing with Tesla on pricing" is absolutely true. For years the ICE manufactures have had zero interest in EV's. Why would they. All it would do is take market share from their own ICE sales. And that is the important thing to let sink in. Tesla is not in competition with any other EV manufacturer or so called Tesla Killers. A term made up to distract from where the battle is really heading. Their competition is the ICE market which is 98% of sales today. When you see a heading that say Tesla has 50% of US EV sales it mean very little. it's only a 2% market today. What you might not see is the headline that Tesla was the 2nd fastest growing Auto company outright in the US market in 2019. (Tata was the biggest by the way). Tesla beat the socks off ICE BMW, Mercedes, Audi ect.
" Ultimately they have to win against the big car companies that have a long history of producing very complicated products" Again true, and again a positive for Tesla. A ICE engin has 2000 moving parts, an EV drivetrain ... 20. A standard car has about 3km of wires in it. A tesla M3 has 1.5km. The new Tesla MY will have 100m. It will also be possible to fit it with a robot. So in 100 years of the Auto industry they love producing "Complicated products". In tesla's world that does not exist. If it does they fix it.
I could carry on but this is about investments. The points above are just a few of the reasons why Tesla fears no one and why the talk of them been killed off when the big guys enter the arena is just ICE propaganda. Ignore most of what you see in the headlines. Tesla pays zero for advertising. Oil keeps many mags and papers going with sponsorship and adds. They are never going to bite the hand that feeds them.