Re: packaging: The people marketing this product are taking an environmental angle. From the pic can I assume the consumer take away has absolutely no packaging? No packaging means no communication, no instructions, no address, no phone number and crucially no brand reinforcement. So apart from having a giant shredded wheat in your garage you have no visual clues to your choice. I'm not suggesting that they go all M&S (individually wrapping peas) on us but they are missing out on valuable communication here.
Mind you from the comments so far the only reminder you'd need is not to repurchase.