I think that's a little harsh. There are some investment advisers in Ireland who adopt that type of long term approach with a focus on quality, and who don't railroad clients into their own products. In an ideal world, someone would just buy a cheap MSCI World ETF, a basket of ETFs, or a basket of direct equities and leave it at that. Unfortunately, the behavioural side of things kicks in with investors, and they bail at the wrong time. Such an approach also ignores the identification of the right ETFs. For example, the UK market did very little last year and most people agree that the US is probably overvalued. Europe and Japan have been good places to be in recent times. A good investment adviser helps clients to overcome these issues. Investors should look for transparency with regard to fees and charges, a lack of conflict with regard to how monies are invested, and appropriate investment resources.