It's along the lines of specialist corporate consultancy, I don't have a good understanding of exactly what it is to be honest but there seems to be a market.
The first step is obviously for him to figure what kind of companies he is aiming at, but then, what are his tactics for reaching them. I doubt if many one man bands have money for advertising in magazines etc. and I'm thinking that networking will be his main thing. I guess that means going along to events. Anything else he can do?
Just looking for thoughts from others who have been in this kind of scenario.