A lot of the Reddit congregation focused on the then AMC (0.75%) for the product and totally ignored the cost of the 'popular' fund (0.23%) plus transaction costs and convinced themselves that the 'price' was 0.75% when it was actually closer to 1%.
There was also the illusion that if you were choosing this fund that everyone was recommending that you were now a proper investor and had a self-directed pension. Something that might clearly go down well with your mates from a high stool.
There should be a separate forum on AAM for the psychology of money.
Vicky Reynal’s clients come in looking to discuss finances. But the therapist says our money habits can reveal much about our desires and relationships