Redesigning health insurance policies to make them comparable and promote competition

I would start by getting the insurance companies to consolidate their plans.
Level Health started out with, and made a virtue of the fact that they had, a simple set of 3-4 (I think) plans and a small number of optional extras (day to day cover, increased excesses, etc.). But since then they seem to be going the same way as everyone else with even more plans and confusing options.
 
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