I'm puzzled by the current promotion of Paul Galvin as a kind of 'celebrity'.The first time I noticed him, other than the furore about his on-field antics was when he appeared on Brendan O'Connor's show talking about fashion and seventy pairs of shoes. Then came the LLS and Exposé. What's up? Why him? Has he employed an agent to promote him and make a few bob? Is he really of interest to us as a person (outside of being a good GAA player)? Is it another example of manipulation of a gullible public a-la-Jordon or Jedward?