Kinisla was once Kerry Dairy Ireland -I don’t get the need to change from a winning title

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Leper

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Kinisla has morphed from Kerry Dairy Ireland. Call it rebranding, if you like. But, the Kerry name has always been a winner. Even RTE tv News has reported the new title with the “s” being silent as in the “French.” But, I don’t think the word “Isla” is French for Island even. The “Kin” bit, I understand is supposed to have something to do with Kinship. That doesn’t work for Ol’ Lep though as all Kin means to me is that ultra-violent TV series that even I couldn’t watch because of its dreadful violence. In Spanish they use “Isla” with heavy pronunciation of the “s.” (Issss-La). Kerrygold butter is big in Spain and the retails at €7.00+ in nearly every supermarket in Andalucia.

Anytime I’m talking up Ireland Ltd, I mention the Kerry Group as an example of a terrifically good Irish food company.

Am I over-reacting in asking for Kinisla to include the word “Kerry” in another change of company name?
 
Leper said:
Kerrygold butter is big in Spain and the retails at €7.00+ in nearly every supermarket in Andalucia.
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You might just have explained the name change there. Kerrygold is an Ornua product, not a Kerry Dairy/ Kinisla one.
 
You'd wonder who comes up with the stupid mangled non-grammaticaly strung together Oirish words in some of the names.I suspect the branding brahmins sucked millions out of the value of these outfits because Priscilla's father-in-law has a seat on the board, but had no-one got Primary Cert Irish or access to their old teacher? All Grotesque nonsense and a waste of the shareholders' money. OrNua (New Gold) is the only one that stacks up - far from being French or anything to do with France, Kinisla is some kind of makey-uppy Scotch nonsense. As for TirLan, the nearest I can get to an English equivalent is CountryAll, whatever that's meant to convey, maybe artificial fertiliser particles and raw sewage in the end-products? They've all bought into the Uisce Eireann nonsense,which should have been titled Uisce or Uisci na hEireann (Water or Waters of Ireland) from day one, but Priscilla convinced her father-in-law otherwise.
 
But aren't all these "brand ambassadors" called Priscilla or Vague Wilson or Termenfecken MacMonagle, almost anything but good traditional Irish names? Value-added to end-user - zip, money sucked out up front - megabucks, return to share-holders - zip. The new royalty of Ireland, its like they're earning STG2.5M/annum for the derelict prison on Dartmoor that can't be used but has to be paid for anyway.
 
mathepac said:
But aren't all these "brand ambassadors" called Priscilla or Vague Wilson or Termenfecken MacMonagle, almost anything but good traditional Irish names?
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What's a good traditional Irish name? As in what makes it good? I'm not a fan of tying country or identity to ethnicity. It generally doesn't end well.

mathepac said:
Value-added to end-user - zip, money sucked out up front - megabucks, return to share-holders - zip. The new royalty of Ireland,
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It's just advertising morphing and changing to chase the viewers.
I dislike terms like "influencer" being used instead of "paid advertiser" and how people who make facile videos to scroll past while pooing are called "creators" as if they are part of an artistic creative community but I'm old and grumpy.

mathepac said:
its like they're earning STG2.5M/annum for the derelict prison on Dartmoor that can't be used but has to be paid for anyway.
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like this guy?
 
Purple said:
What's a good traditional Irish name? As in what makes it good?
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One that's identifiably Irish, like the French, Italians and Spanish for example have their beautifully identifiable names. Mind you those same people who came up with the Oirish names for companies, products and services probably don't understand or speak decent English either. They probably launch into speils (that's neither Irish nor English) with a "So, like", intersperse it with "an' I'm like" and "do you know what I mean, yeah", without using it interrogatively or awaiting a response, and use terms such as "very unique" or "totally devastated", not understanding that the words they are using qualifiers with are absolutes. "De're wha', man?"

There was a former Dublin footballer interviewed recently on the box who kept, repeating "I mean like, yeah, yeah, yeah" at the beginning middle and end of his utterances (to call them sentences would be a step too far for me) Totally unBeatle-like and ultra-irritating. Needless to say I changed channels.

Someone once said that the Irish people were probably the only ones in the world to be bilingually illiterate. I resented the remark when I heard it first but have now resigned myself to the fact that increasingly, a large percentage of the population cannot comprehend either of our languages, nor can they speak or write them grammatically. The grammar rules are there to assist the reader's or listener's understanding of the message; its not a snobbery thing, ignore them at your peril. And as for the idiots, going around changing the ancient names of destinations on direction signs - a plague on all your illiterate houses. Aonach Urmhumhan to An tAonoch, spare me.
 
mathepac said:
The grammar rules are there to assist the reader's or listener's understanding of the message; its not a snobbery thing, ignore them at your peril.
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I think that precision of language is more important than spelling etc.
A personal hate of mine is the alternative question: "Is it raining or dry outside?", "Are you going away this year or staying at home?". The only answer to such a question is "Yes".

Or "How do you spell grammatical?" when the person actually means to ask "How is grammatical spelled" or, better yet, "What is the correct spelling of grammatical?" How I spell it may not be the the correct way.
 
Purple said:
What's a good traditional Irish name? As in what makes it good?
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If you're a corporate with any interest in protecting your brand, a large part of what makes for a good name is being unique so as to give you assurances others can't infringe on your business or brand reputation. I suspect most applications for trademarks using good old traditional names would fail.

Glanbia changed their name to avoid confusion with the plc of the same name after they bought out the plc's share of the CoOp business.
 
Is Brian Carey in today's issue of The Sunday Harvey Norman a lurker here? He has latched onto to the renaming /re-branding posts here in an article across pages 2 and 3 of the Business supplement 24/04/2026, using quite a few of the names mentioned in here, but not crediting us one iota for our collective contributions. He refers to the makey-uppy words as "portmanteau words". 'Tis far from portmanteaus or Port Lairge I was reared.

Our fame spreads, even if we don't get a bob for it. Is the bould Brian related to Priscilla?

Brian forgot to say, as did I, that the words are compound portmanteau words, missing the possessive pronoun needed as Gaeilge for a qualifier, like the Irish name McIntire, Mac an Tire, Son of the Land/Country also as mactire,the Irish for wolf.
 
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mathepac said:
As for TirLan, the nearest I can get to an English equivalent is CountryAll
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Literally, it means Full Country (not land of abundance as they would have you believe) but it's incorrect even in the literal meaning as Tir requires a fada on the i. And then of course there are the connotations of such a phrase, it's not exactly painting a picture of the green land of plenty they would like us to believe in. GlanBia was also incorrect as it literally meant Food Clean but it seems the marketing chiefs don't really care about accuracy to the language as long as they can come up with a story around it. If you're going to use the language then use the bloody thing correctly, don't just make up some slop of an excuse to justify the inaccuracies.
 
Have to admit it seemed to me like a step out of a familiar and valuable mind association ("Kerry", "dairy") into something that has no heritage.

JCA, if the branding consultants can't come up with something better than that the directors, shareholders and their families should have a go at it themselves.

Which is what I'll do right now.

Kerry + Bainne => KerryBawn

Kerry + Green => KerryGlas

Kerry + cows => KerryBa

I sense an aspiration to grow the business into N. Ireland and Scotland. Hence the kith and kin association and the "isla" thing.

Somehow I can't see the Ulster grassland farmers being taken in by this at all. As for the Scotsmen - well, you know what they say about Scotsmen and money . . .
 
"I wish I had a Kerry cow, a Kerry cow, a Kerry cow, a Kerry cow
I wish I had a Kerry cow, and I'd milk her night and morning", as my Grandmother used to sing.

And then there's the Kerry Blue, a handsome little terrier.

Loadsa Kerry stuff
 
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