Una Mullaly in today's IT says 'greedy' landlords are to blame and they "need to realise that increasing rent causes huge distress for people". "...it would be lovely if landlords acted fairly just because that’s the moral thing to do..." So now we are not only unfair but immoral as well? The only sensible item in the article is the remarks on the introduction of rent controls, which had exactly the impact we all said it would; but she then goes on to contradict herself and say that tenants need rent control! If a home owner sells their home, the expectation is that they will sell for the best price they can get and the home owner isn't accused of being greedy or unfair or immoral. If there's a shortage of houses or there is a high demand/perceived value in a particular location sale values will be higher. Where there is a large supply/competition the sales figures will be lower. More importantly, home buyers will buy in a location they can afford and not complain because they can't afford their 5 bed dream house in D4. Why is the rental market viewed any differently?