The U-Value is calculated through the whole build up.
So you have to take account of everything, working from the outside …..
Render/Block/Insulation/Finish
Always go for as much insulation as you can afford or fit in the room. Also make sure the trades install it correctly and the following trades (plumbers/Sparks) don't tear lumps out of it for running cables or pipes.
If you can, leave a service cavity behind it before fitting. Have all your cable and pipe runs done and fixed to the wall, batten out and then fix the insulation.
You'll get technical details of the thermal conductivity for each product, but u-value needs to look at whole construction.
If you contact the manufacturer (or even search their website), they'll have technical details, and might have calculated u-value for common building types. Not the easiest things to understand!