Dunno if you have finalised the draft yet or made this submission Brendan, but I was just thinking in general terms of what are the the main barriers or reluctance to the majority of Irish with surplus funds towards investing or changing fiscal behaviour in general.
It occurred to me that (possibly due to our anti-establishment, colonial past) a huge amount of Irish people have an inbuilt aversion to and suspicion of officialdom and state apparatus, by extension in this context, the revenue and taxation system.
Therefore, a lot of Irish taxpayers are indifferently content or predisposed to having only a peripheral, almost invisible relationship with revenue (via the PAYE system and payment of VAT, DIRT and Property tax etc) rather than actively engaging with options to secure relief and benefits from revenue,such as submission of expenses, or filing an annual S12 tax return.
Of course there are failures on both sides, in that many people fail to educate or inform themselves on the process or their entitlements, whilst equally the revenue system could be justifiably deemed by some to run a daunting and not entirely easy to engage with system for the novice or the ill informed to engage with.
This reluctance to actively engage or venture from the norm extends into so many other aspects of Irish society such as procrastination on changing mortgage providers or service providers (electricity, gas, mobile, broadband, etc) because of the perceived hassle, or for example in transferring AVC's on the basis of the existing convenience of payroll deductions. That is also why huge numbers of us continue to leave our billions in minimal interest,inflation eroding deposit or current accounts. Equally, some of the most effective changes in Irish behaviour over the past decades have been achieved indirectly through the taxation system (Plastic bag littering, property tax collection and bottle refund scheme)
So, my belief is for any new investment incentive proposal to succeed, it must either continue with the fiscal status quo, whereby taxation is imposed automatically, transparently and at a remove, with minimal intervention by the taxpayer, or else the process for claiming relief is considerably simplified requiring, for example a simple annual return or else deducted at source in the same way as DIRT without any necessary intervention from the investor.
Given the choice, most novice investors will still opt to be passive rather than active, leaving the financial experts to manage their funds, albeit at a premium AMC and hoping the revenue can anaesthetically extract their proportionate (and hopefully fair) share, without the need to engage an accountant to administer same.