simplename
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Personally, I despise cold calling. If you have to persuade me that I need your goods or service I'm NOT interested. I don't mind brochures or company literature being sent but don't pester your clients with endless phonecalls after that. I would suggest you advertise in industry related publications and perhaps a feature in a newspaper. It really depends on your market and product/service. A good website is also essential IMO.
Where I don't mind cold calling is where someone rings up and says
"We are a new company offering service X - do you mind if we send you a brochure?".
The phone call doesn't waste much time and one can read the brochure at one's leisure.
This is more effective than just simply sending someone a brochure out of the blue - there's a book about selling techniques which mentions it.
Depending on your location it might be worth having a look at the local college.Obviously I want to get new customers but I dont want to tarnish my rep getting them.
Any comments and views are appreciated.
Is totally theory, speaking as a former student always questioned why more industry/professionals didn't approach students for proposed project work like this (a million miles from marketing though). The theoretical projects (often given in 2nd/3rd years of courses) never seemed to spark excitment amongst students.Although I admire the theory, quite honestly if someone did this to me I would be irritated.
Although I admire the theory, quite honestly if someone did this to me I would be irritated.
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