Last edited: Sep 11, 2017 Excellent article here by Charlie Weston. Charlie Weston: It's time watchdogs clamped down on 'confusopoly' as firms baffle us to extract more money Are you confused about offers, tariffs and discounts being offered by product and service providers in the market? Then you are not alone, and you should not feel bad about it. That is because companies deliberately set out to wreck our heads, in the hope that we will not move our business away from them. It means we end up being overcharged. Economists call this confusopoly. This is when sellers of products or services set out to confuse the buyer in order to make more money for themselves by making it extremely difficult to work out what is the best product in the market. Often the products or services are similar. In this country, health insurance, mobile phone tariffs and mortgage rates are text-book examples of confusopoly at work. I had not heard the word before, but it describes the cash-back offers with mortgages and the health insurance pricing very well.