Brady Ham ShrinkFlation

[ajapale]

I ve been buying Brady’s Traditional Ham for several years now and have noticed a troubling trend. It relates to the €4 fixed price packs. Originally when these came out years ago it was €4/150g, gradually over the years the weight dropped to 140g, 130g, and now stands at 120g! I was fully expecting another drop to 110g around now but today discovered a new line €5/160g and so the cycle begins again!

I first came across shrinkflation like this in the 60s as practiced by cadburys when the bars became progressively lighter only to rebrand with a heavier bar after a couple of years at a higher price.

 

[Sarah Ryan]

I've stopped buying packed ham, just get a fillet a boil it instead for the sandwiches.

 

[Persia]

I've stopped buying packed ham, just get a fillet a boil it instead for the sandwiches.

Avoids a load of additives, preservatives and chemicals I can barely pronounce.

 

[Sue Ellen]

Along the lines of Magnums which during Covid were reduced in size, lowered the number in the box from 4 to 3 and then increased the price

Dunnes have this strange habit of reducing the price a lot of the time when the weather is cold and people automatically eat less ice cream but then lower in warm weather when they sell even at the higher price

 

[ClubMan]

Along the lines of Magnums which during Covid were reduced in size, lowered the number in the box from 4 to 3 and then increased the price

Not all of us here can afford Champagne by the crate...

 

[peemac]

The premium sliced hams in Aldi and Lidl are far better than the Brady's Ham where advertising costs are a large part of the price. Circa €2.50 for 140g/160g.

 

[Purple]

Along the lines of Magnums which during Covid were reduced in size

A Magnum has to be 1.5 Litres. You should complain if you are buying a Magnum of any wine and it is less than that. You're welcome

 

[Celtik]

Two examples that peeve me are the increased inner core size on some toilet rolls (more air, less roll) and those 'skinny' bars, (same wrapper but less bar) eg a low-calorie bar which had its weight reduced yet advertising the proportionally lower calories, eg now only 70 calories.

 

[odyssey06]

Quite a few of the own brand standard range crumbed hams from LIDL, Dunnes have the same IE code as Brady's ham.
The 'specially selected' \ 'simply better' type premium own brand hams from LIDL, Dunnes are if anything superior to the branded version, and cheaper.

 

[mathepac]

I think I posted about the sliced ham before. I try to get the LIDl/ALDI ham made in Germany if I want a sandwich/piggy salad thingy. My taste buds appreciate the difference with a bit of sliced tomato or beetroot, and a new twist, a smear of Marmite! The mutt likes the umami Marmite and ham, but not the veggies or fruit!

 

[Cervelo]

The 'specially selected' \ 'simply better' type premium own brand hams from LIDL, Dunnes are if anything superior to the branded version, and cheaper

Couldn't agree with you more, I feel the supermarket branded stuff today is as good if not better than the traditional brands

I remember back in the early noughties been approached by one of the supermarkets about making own branded products for them
There were two levels, the high quality expensive and then the more cost friendly, value range but what stuck in my mind was what they said
"when it comes to the value range we don't want to make the same mistakes of the yellow pack era and just base it on price,
this is to be a product that you and I would be happy to serve up to our own families"

And I have to say coming from somebody who was very loyal to brands back then, there is very little today that goes into my shopping trolly that isn't shop branded and taste just as good as I expect it too

 

[ajapale]

It relates to the €4 fixed price packs. Originally when these came out years ago it was €4/150g, gradually over the years the weight dropped to 140g, 130g, and now stands at 120g! I was fully expecting another drop to 110g around now but today discovered a new line €5/160g and so the cycle begins again!

Any comments on the €4 euro fixed price put on the pack by the manufacturer? And the slow but steady decrease in the weight of the pack over several years?

 

[peemac]

Any comments on the €4 euro fixed price put on the pack by the manufacturer? And the slow but steady decrease in the weight of the pack over several years?

The best response is to switch to the far better value you get in the store labeled versions.

I'm also a fan of the German baked ham (Lidl and Aldi) which has great flavour and texture. Premium priced, but still cheaper than the overpriced "Bradys" brand name. Packs are priced by weight, so can be anything from about €2.80 to €4.
I think it's about €20/kg

 

[Colin4444]

Why has everything got the word 'Protein' on it now...?
All marketing crap to get you to buy more... sure it works on most people..
I try my best to avoid all the marketing tricks...

 

[Cervelo]

Any comments

If it's of any help Bradys also make the Dunnes stores branded ham, maybe an alternative there