Does anyone agree that the decision of Bank of Scotland to rebrand to Halifax for its retail banking opertations in Ireland is a mistake?
BOS has built up considerable goodwill particularily as the company which challenged the mortgage [SIZE=-1]hemogony[/SIZE] in the republic.
To me (as a consumer) the name Bank of Scotland conjures up a solid competitive banking tradition run by canny scots who support Rugby Union. Halifax on the other hand conjures up images of Northern England Regional building societies, whippets, brass bands and supporters of Rugby League.
I think that the BOS people have made a marketing mistake. Anyone agree?
BOS has built up considerable goodwill particularily as the company which challenged the mortgage [SIZE=-1]hemogony[/SIZE] in the republic.
To me (as a consumer) the name Bank of Scotland conjures up a solid competitive banking tradition run by canny scots who support Rugby Union. Halifax on the other hand conjures up images of Northern England Regional building societies, whippets, brass bands and supporters of Rugby League.
I think that the BOS people have made a marketing mistake. Anyone agree?