Aer Lingus 4th best reputation among consumers with Ryanair close to last...

"In Newsweek's 2024 second-annual ranking of the Top 100 Global Most Loved Workplaces® list, The RepTrak™ Company was ranked #90."

Quotation from the RepTrak website linked to above. Does Newsweek's ranking algorithm differ from RepTrak's? Given the specialised nature of their work, I'd have expected RepTrak to rank higher than 90th out of 100.
 
This is the answer I got when I asked them for more information about their methodology.

Data is collected via a web-based questionnaire
Respondents are taken from a nationally representative panel of Adults aged 18+.
We collect a minimum of 100 responses per organisation. and respondents must be somewhat/very familiar with the company they are rating.

We collect data on over 100 metrics around Reputation, Business Outcomes, Sustainability/ESG and Brand.
 
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