overdraftman
Registered User
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- 26
I've set up a registration email automation campaign for a start-up.
New account holders register for the free trial and two days later I have it set to email them asking them to upgrade to the full version. The click rate on this is decent. If they don't upgrade to the full version, or click on the link to it, I have it set to sent industry news/guidance article every three days. This is where the click rate falls off, despite a good open rate.
Does anyone have a good example of the process you should follow during registration.
Currently I have it set to 1 Welcome to the free trial > 2 Complete your purchase > 3 (and onwards) knowledge articles.
Is there something different I should be using for step 3?
Thanks.
New account holders register for the free trial and two days later I have it set to email them asking them to upgrade to the full version. The click rate on this is decent. If they don't upgrade to the full version, or click on the link to it, I have it set to sent industry news/guidance article every three days. This is where the click rate falls off, despite a good open rate.
Does anyone have a good example of the process you should follow during registration.
Currently I have it set to 1 Welcome to the free trial > 2 Complete your purchase > 3 (and onwards) knowledge articles.
Is there something different I should be using for step 3?
Thanks.