Which figure is % growth based upon?

Icarus

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If a certain product's market value is now worth €200,000 per annum and was worth €100,000 10 years ago, has it grown by 10% a year or 5% a year on average? In other words, which figure should the basis of percentage growth be based on?
 
So it grew from 100k to 200k sales in 10 years?

That's 100% growth over 10 years.

The growth rate pa is (1+r)^10 = 2 (i.e. it doubled).

By trial and error, I got 7.2% growth per annum.

So (1.072)^10 = 2 approx.
 
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