Re: Has Smart Telecom gone down?
but the Eircom/ComReg love-in definitely has something to do with it.
dieter1 said:
My outgoing and ingoing were working this morning at 8am. I completely agree with the above poster. The blame ultimately lies with Comreg
Can HelloJed and dieter1 please explain how ComReg is responsible for the problems with Smart Telecom?
And please don't start mentioning the blocking of local loops and all that. Smart Telecom at the moment have access to circa 600,000 home residential customers I believe, for both telephone and broadband packages.
Out of that potential customer base, they've signed up something like 40,000 phone customers and 17,000 broadband customers. This is 6% and 2% of their potential customers.
They've spent an absolute fortune on advertising, yet still haven't managed to penetrate their potential market any more than that. Having a bigger available customer base (had Eircom been more accommodating) wouldn't therefore mean they'd have been any more successful in attracting customers.
Does anyone actually know what the
ISAF Nations Cup is that was sponsored by Smart?
Smart didn't spend their money wisely, bottom line. They hired over-paid former Eircom executives that Eircom doesn't even want back (I wonder how good they actually were in the first place then) and they spent a fortune hiring a door-to-door sales team which defies logic given the kind of product they were selling. The also sold something they were paying Eircom money for (line rental) to their own customers for nothing - not a very sound business policy. And they overextended themselves on their marketing expenses.
I can't see any of this being the fault of ComReg, or even Eircom at that.
Poor management!