It's called Progressive Marketing to get stock moving. Consumer attitude is based on a deal and the shops are trying to move stock. What else are they supposed to do. Advertise and display them as bottles of vinegar at double the price. And if you want to rant go to Italy where I bought a bottle of wine in a restaurant for €4.99 and the same bottle over here retails at €23. It's called time and place.
The point here is NOT the price - it's the fact that the retailer is claiming the item was previously on sale for a higher price when it wasn't, so it's misleading.
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