VHI will be increasing the adult price for One Plan Plus by 15% at the start of August.
Their current ad campaign says they are cheaper by 29% than Aviva's we plan level 2 Xs for 2 adults and 3 kids - factually that is true.
However those same Aviva children can have a PRIVATE room in EVERY hospital in the country for elective, cardiac, special and day case procedures with NO Excesses on we plan level 5 for the same price.
I'm afraid it is a matter of comparing apples to bananas.
It was the same when they compared One Plan Plus against Quinn Essential Plus Excess.
The Advertsing Authority didn't see a problem with it though
[broken link removed]
Based on this logic, Quinn could run a campaign now
"Company Health 34% cheaper than VHI's One + Plan"
or "Quinn's Company Health will be 54% cheaper than VHI's One Plan Plus per adult" on 1st August.
Mind boggling, this marketing and Irish health insurance lark.
Patrick