I know its just a gimmick but does anyone think its a good idea to use telephone number mnemonics as a marketing ploy ?
for example "1800 + letters" signage on the side of a van or in the Golden Pages might not make sense to a lot of people - for some reason it doesn't seem to have taken off here like it did in the U.S.
I believe it costs €5 + vat per month to pick the digits with eircom, maybe its not worth it if a lot of potential customers don't really understand it ?