The company competes in the UK as Green Star Energy, where it offers unlimited, “all you can use” tariffs. It recently purchased a company in Germany where it also plans to launch this year. It plans to compete here as Just Energy
Cody, who also spent a brief period as customer services manager at Irish Water, said that the company will introduce “innovative pricing” to the market, and was targeting the more than 40% of electricity and gas customers who have never switched supplier.