Shop around for Blu-Ray discs

Was in HMV yesterday, saw the recently released HiDef version of 2001 on Blu-Ray priced at €38.99. Same day saw same in Tower for €29.99. It's not the first time I've seen them charge huge amounts in excess of the likes of Game and even Tower, who I used to think were pricey.

Is it my imagination or are HMV always more expensive?

HMV are generally expensive. They pulled out of the German market citing the fact that German consumers being 'price conscious' as the reason for their failure!!!
Leo