If you make a loss, it's a bad structure as the loss is not allowable.
It really goes down to what you want to do with the money - if you want to reinvest it then a personal holding company is the route. If you want to spend it then no holding company.
The other thing I would say is that if you don't have a holding company then you won't be able to avail of the nil CGT.
Holding it directly goes against best advice, for the reasons previously set out.
I would say there's more than a touch of subjectivity around the term "best". As has been pointed out, and without trying to discourage the OP, most tech startups fail, and even in the ones that succeed the returns can be minimal for original investors due to dilution at funding rounds. So, the very small chance of a return has to be balanced against the definite cost of setting up and managing a holding company. Which is "best"?
Rather than selectively quoting my post, you could have also included the bit where I suggested that as one gets greater visibility on the success of the venture, one can put the holding company structure in place.
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