Brendan Burgess
Founder
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Are you being ripped off by the 'loyalty penalty'?
From banks to insurance, companies punish loyal consumers with higher prices, while new customers are rewarded with better deals
The loyalty penalty is both costly and unfair. Those who stay loyal are often punished with higher prices, while new customers are rewarded with better deals. That’s upside-down logic. In other walks of life, loyalty is valued. In many markets, it’s penalised.
Prof Marek Martyniszyn is a Professor of Competition Law and Policy in the School of Law at Queen's University Belfast.