At last I get some hard data on UK mag prices in Irl.
Ok, first of all they are using a really bad exchange rate. Today the euro is worth 93p, that means 1 pound is under 1.10 euro, yet they use 1.32. Brutal.
You would hope that they buy stg more frequently so as to pass on the euro strength to their customers.
Plus, note that they add 5% for themselves at the end, even though there is a wholesale and retail profit margin in the 1.99 price already.
Let's see what would happen to the euro price with an up-to-date exchange rate.
1.99 * 1.10 * 1.135 = 2.48 euro before their extra 5%, then it becomes 2.61.
Not too bad.
We need to see the effects of the weak pound faster.