Below is a link to the Premier Guarantee site. The following is from that website:
Premier Guarantee is not [yet] the leading brand in this field. What effect if any, will using the Premier Guarantee have on sales?
Premier Guarantee arranges cover on tens of thousands of units and has received extremely positive feedback from our clients. The Premier Guarantee is now used by a wide array of Developers and House Builders, throughout the UK and Ireland. Many Developers have found that the untarnished image of Premier Guarantee and access to a unique arbitration service (Royal Institute of Chartered Surveyors appoint an independent expert) has, if anything, had a positive influence on sales.
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