Gift Vouchers and Tokens
The chargeable amount in the case of goods or services supplied in exchange for tokens is the amount stated on the token as well, of course, as any money paid in addition to that amount.
The sale of gift tokens, book tokens, vouchers, etc. is not liable to tax except where, and to the extent that, the amount charged exceeds the value shown on the tokens (for example, a combined gift token/greeting card). However, when tokens, vouchers etc having a face value are supplied to an intermediary with a view to re-sale to private consumers, and are to be used to exchange goods, these tokens become liable to VAT at the standard rate on the consideration received at the time of their sale by the principal to the intermediary involved. In turn the intermediary must also account for VAT on the onward sale of the vouchers. In these cases, the charge to VAT does not arise at the time the tokens are being redeemed but instead arises on the sale of the voucher.