My future fund advertising campaign.

S class

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Its difficult to think of an more inappropriate object, than an ice cream cone, to represent a long term pension investment that would be expected to remain untouched and to grow over time.

An ice-cream cone must be immediately consumed.
Otherwise it melts away and becomes useless.

The cherry would be the first thing to fall away if the ice cream cone is not quickly consumed.

What message is this advertisement actually trying to convey ?
 
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Could you post an example of the ad in question? It seems I (correctly) haven't been targeted by the advertising.
 
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