Marketing rural house to Dublin

C

cunninghams

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Hi All, any tips on pushing the net out to include Dublin buyers for sale of house in countryside (midlands). I’ve advertised a property there and the demand isn’t great, would guess lots of country people in Dublin may be interested, even commuters but they just don’t know about it. I’m currently using local agent and it’s advertised on daft (general ad) and he tells me only locals will see as they search that specific location. He thinks newspaper ad in Dublin is waste of time. Any thoughts would be greatly appreciated.
Cheers
Séamus
 
The Dubs will want it cheap because they have to commute

Don't know if what he says is correct but he is the expert. People are so desperate to get something affordable that I would have thought that they are searching everywhere especially those who are strapped for cash. Looking at that programme Cheap Irish Homes would lead one to believe that this is the case. Saw one guy on it recently who lived in Cork but was looking as far away as Mayo to get something in his price range.

Is it near to transport to Dublin? Working from home helps with that aspect.

How long has it been on Daft and how many viewings to-date??
 
Thanks for coming back. I was thinking more of people from countryside living in Dublin who may be ok to commute 2-3 days per week. It’s only been on daft a week, few hundred clicks, but he has shown it to a few locals offline. ~ 1 hr 20 to Dublin, it’s near a motorway. Any opinion on advertising in Dublin papers?
 
Sue Ellen said:
IMHO it would not be worth the money.
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I agree. People’s starting point would be “maybe I’ll move to X, I’ll have a look on MyHome/Daft” and then they’ll see your house, rather than “oh look, there’s a nice house, I should really move to X”. How much is it?
 
cunninghams said:
He thinks newspaper ad in Dublin is waste of time.
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Have to agree with your agent on this one.

As one midsized Dublin estate agent put it to me, newspaper adverts do more for the Agent than they do for a property unless it is high end.

Local agent will know the market well and should have a list of recent underbidders etc that would be interested. Let him do his work.
 
Maybe you can get the Irish Times or a Indo to do one of those puff pieces about your property and get free exposure that way. I always wondered how they chose people/properties for those features...
 
ClubMan said:
Maybe you can get the Irish Times or a Indo to do one of those puff pieces about your property and get free exposure that way. I always wondered how they chose people/properties for those features...
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Just from looking at them, they generally must be capable of ticking all the property porn boxes, they must be at a very minimum, able to turn the reader green with envy.

In the depths of the property crash I sold our PPR, I looked at what similar properties were asking and undercut by 20k. I also ensured the property was perfectly staged during viewings, right down to having a fire blazing.

Also ensured all extraneous bits and bobs were put in storage, windows cleaned, floors hoovered and photos on Daft used were of a very high standard, nicely composed.

It takes a lot of work to sell a house at the right price. You or your auctioneer don't decide the price, the bidders do, you need to get them through the door first though, if you've pitched it too High they won't even click on the pics....
 
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I am in the process of selling a house in the midlands. People from Dublin are sale agreed on it. Only 3 sets of people viewed it over 3 months. The eventual buyers pushed the price down. This house would cost 600,000 to build, but it sold nearer to 400,000. People with money do not want houses in the midlands unless they are getting an out and out bargain. A long commute from a lovely big house is a worse way to live than in a small grotty house in the city with no commute. For those that work from home in Dublin based jobs, there are mansions galore for sale in the midlands for the price of a Dublin apartment. But WFH people are the only market for these houses. Retired people do not want big houses.
 
Is it with a local auctioneer or a chain? If the later, you could ask if some of their offices could market it. Newspaper ads are a waste of time, especially for lower value properties as fewer and fewer people are buying them these days.

An alternative would be to see if a Dublin agent would take it on.
 
thedaddyman said:
An alternative would be to see if a Dublin agent would take it on.
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Sounds like a terrible idea. No honest agent will be interested in marketing a property a significant distance away unless it's a prestige property the sale of which would be expected to command a fee significantly substantial to pay for travelling costs and the subcontract hiring of a local estate agent to provide them with local knowledge.
 
I would say you need to set it up and advertise for your potential clients in your ads/DAFT blurb ie those who work remotely part of the week for a Dublin employer eg show where an office would go, give details on the broadband, any local co working spaces etc, include in the text how to get to nearest large employment areas eg Citywest, or Dublin city centre by train etc. Worth also including short details of active sports clubs etc and schools if targeting a family who might potentially be new to the area. As others have said, it is locals or people who are already eyeing up the town as they search for a price range who are looking for these properties.
 
misemoi said:
give details on the broadband
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Plus 1 to this. Give as much detail as possible. For example, "Fibre to the home (FTTH) broadband installed, 500M down/50M up", if that is indeed the case, will catch the attention of many in the tech industry.
 
When I read ads for houses in my local area, I am always amazed (though maybe shouldn't be!) at the generic descriptions. Most of them are copy paste and miss out on great parts of the house that might pique interest eg overlooked or not, pedestrian access to schools for what is clearly a family home etc. I guess it's a sellers market so they barely have to try, maybe it was different in the downturn? I guess the marketing fees go towards photography and platform fees but it surely would cost 30 mins time to ask the vendor for unique points or what they loved about the place!
 
This is one that I saw during the summer. I think a hobbit bought it in the end...

 
cunninghams said:
~ 1 hr 20 to Dublin, it’s near a motorway.
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3 hours in the car and I presume that's a good day! Throw in an accident or bad weather... I think you're ~20 minutes too far away, once you get to the hour mark, most won't consider it.

At a time some of the bigger companies are cutting back on WFH, unless there's something special about the property or location, there are very few who want to take on that commute. Remember, it's often people from the area who now have kids who make the move back from Dublin in search of more space and closer ties with family. Is there local childcare and would they open from 7am to 7pm to allow people do that commute? The ones near me don't.

Most people will view Daft and MyHome, but they filter on location, doesn't matter who the agent is, you can't fake the location. No Dublin agent will take it on, they won't waste their time driving down for the odd viewing when they could show 4 or 5 in Dublin in the same time.
 
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