It wasn't you lou2 who mentioned scumbag element!
These ads really annoys me too. The implication is that only 'working class Dublin' families have fat unhealthy children.
Thats because its cheaper to eat unhealthily. Processed foods, ready meals etc., What they should be promoting is how to make healthy meals for those on a budget (jamie oliver and his adds for sainsburys springs to mind, feed 4 for a fiver). There are so many recipies out there but hard to find if you don't have access to the net or the knowledge of how to cook....
the funny thing is, cooking from scratch and healthy won't cost you a fortune and doesn't take that long - i have a small baby and still manage to cook from scratch and even bake my own bread - wouldn't touch any of the ready made sauces or pizzas with a stick, you never know what's inside and all the "organic" and whatever stuff is really expensive /overpriced/
love the compare the market though, the meerkat idea with those little stories of his ancestors are totally sweet
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