I was only thinking the same thing last week about these ads. Some of the families are saving on average more than my total weekly shop (young family of 4). I had a look at some of the spread sheets available on the website there and while I do think they make an attempt at using like for like products there are some very significant omissions.
They have used Dunnes as a comparison shop. If you shop in Dunnes you get a €10 voucher off for every €50 spent which if used correctly will lower your shopping bill by 20%. You also get clubcard points and other special offers sent out to you by post....Lidl do not offer this. They do not seem to have accounted for the weekly offers available in Dunnes. I would estimate that the Dunnes prices have been inflated by about 30-35% if you take all of this into account.
Yes Lidl will work out cheaper if you shop there for everything but my experience is that the selection is far worse and while their meats are decent quality and have some tastier and better alternatives to some main brands they are lacking in variety. Their fruits and veg have a poor shelf life and go off quickly and a lot of their own brand products do not taste as nice as the big brands (IMO obviously)
I buy spices, rice etc from Asian markets every few months so I can't comment on that area but beans, canned or dried, and fruit and veg are as good or better in Lidl than in Tesco or Dunnes. Meat is better in a good butcher but mince, chicken etc is the same (and all Irish) in Lidl.I’ve a great recipe for chilli con carne. It’s a meat eaters feast. I used to make it once a month, a big pot of it. It’d last for three or four days but never got tired of it. Not even by the final day. Top scran.
But one day because in was in a hurry I bought all the ingredients in Lidl (bar the minced steak). Beans, veg, Chorizo, spice, rice, etc., everything else I bought in Lidl.
It just wasn’t the same. It just didn’t taste as good.
And it put me off CCC for six months or more. I didn’t even try to make it with the non-Lidl ingredients.
What I’m trying to say, is, Lidl ingredients aren’t identical to non-Lidl ingredients.
These ads are comparing the prices, but not the product (for the most part).
A can of Tropical Lidl May cost less than a can of Tropical Lilt... buybits a different drink.
I meant that it was the same in all supermarkets. I thought the "Meat is better in a good butcher" bit that came before was a giveaway.Mince is one thing that I’d never buy anywhere except at a butchers. Sorry, but for me your suggestion that mince in Lidl (or any supermarket) is “the same” makes me disregard anything you say on the topic of food.
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