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A price on a shelf edge label was less than price showing on the till when the product is scanned. Does the consumer have a right to buy the product at the lower price?
This may be a misleading price indication, consumer should contact the Office with details. However, the consumer does not have an automatic right to the product at the lower price. A price indication on a product is what's called an "invitation to treat";
If the consumer is advised of the correct price before purchasing, they are not entitled to the goods at the lower price. In this case, the consumer has a choice of rejecting the goods and not buying them, or, accepting the higher price and making the purchase.
If the consumer was not informed of the correct price before purchasing, they may be entitled to some form of redress from the shop for having been misled. But, if the shop refuses, as well as this Office following up on the matter, the consumer could consider taking the matter further thorough the shop's Head Office (if it is a member of a chain), or, through the Small Claims Court.
In the US they price items exclusive of tax - how backward is that?
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