The ECB have a digital euro in the pipeline, so the days are numbered for banking as we know it, and these moves by privately owned banking firms make total sense.
Long term, everyone will have an account with the ECB with an app for deposits and loans. Most people will think this is great. The digital euro will allow all transactions to be centrally tracked - negative interest will also be a lot easier to apply.
Worth having a "google" of "digital euro" if you're sceptical - also have a look at what the People's Bank of China are doing.