I am currently researching an idea for a website which would partly rely on advertising for revenue generation.
I am curious to know what the current state of play is with regard to the success or otherwise of advertising on the internet. My concern is not advertising per se, but the different methods used.
What is the view on 'click through'? Does it work? How is it costed? Obviously, a click through on a Google results page has got to be worth more than a click through from any page on a .ie site. But, how much more (or less)?
What about fixed banner advertising on, say, homepages? Does buying up a frame on a page for a month or two pay off? How is that charged?
And what of the dreaded pop-up ads? With most of us using the pop-up prevention feature in our browsers, has this model died a death?
My idea would be to offer companies, with similar products, free presence on a page on a click through basis. e.g. Divide a page into, say, 20 frames. Each frame contains the masthead of a company. When the viewer clicks on the masthead he/she is taken directly to the company's own website page dealing with that product. A kind of portal, if you will.
However, I intend to develop this idea in a few ways:
1. Every 15 minutes or so, the 20 frames would be randomly redistributed. So that, for example, Joe Bloggs appearing in the middle now might be bottom left hand corner in 15 minutes time. The effect of this would be that no company would have the prime middle or top left hand corner frames all of the time.
2. A company would have the option of buying a fixed spot on the screen. The remaining companies would then continue to be randomly distributed around this frozen frame.
3. A company would have the option of buying a group of frames, e.g. four together, so that their masthead would appear much larger than the others.
I am told that the program to randomly distrbute the frames would be fairly straightforward.
No one would come to the site unless they were looking for the products being offered, so there is no question of the advertising impinging on the viewer.
Does this make sense? It's not something I have seen anywhere, but then again, I don't use portal type websites much.
Any views?
D.
I am curious to know what the current state of play is with regard to the success or otherwise of advertising on the internet. My concern is not advertising per se, but the different methods used.
What is the view on 'click through'? Does it work? How is it costed? Obviously, a click through on a Google results page has got to be worth more than a click through from any page on a .ie site. But, how much more (or less)?
What about fixed banner advertising on, say, homepages? Does buying up a frame on a page for a month or two pay off? How is that charged?
And what of the dreaded pop-up ads? With most of us using the pop-up prevention feature in our browsers, has this model died a death?
My idea would be to offer companies, with similar products, free presence on a page on a click through basis. e.g. Divide a page into, say, 20 frames. Each frame contains the masthead of a company. When the viewer clicks on the masthead he/she is taken directly to the company's own website page dealing with that product. A kind of portal, if you will.
However, I intend to develop this idea in a few ways:
1. Every 15 minutes or so, the 20 frames would be randomly redistributed. So that, for example, Joe Bloggs appearing in the middle now might be bottom left hand corner in 15 minutes time. The effect of this would be that no company would have the prime middle or top left hand corner frames all of the time.
2. A company would have the option of buying a fixed spot on the screen. The remaining companies would then continue to be randomly distributed around this frozen frame.
3. A company would have the option of buying a group of frames, e.g. four together, so that their masthead would appear much larger than the others.
I am told that the program to randomly distrbute the frames would be fairly straightforward.
No one would come to the site unless they were looking for the products being offered, so there is no question of the advertising impinging on the viewer.
Does this make sense? It's not something I have seen anywhere, but then again, I don't use portal type websites much.
Any views?
D.
