Henderson drew heavy criticism after marketing the penthouse duplex as being on the 68th floor of 39 Conduit, even though the building only has 40 storeys. The company took the Chinese practice of skipping "unlucky" floor numbers - such as four, which sounds like the word for death in Cantonese and Mandarin Chinese - to the extreme.
In addition to not having any floor with the number four, the building's storeys jumped from the 39th to the 60th floor. While six is a lucky number in Cantonese, there is no obvious reason not to have floors starting with the number five.
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[the Government] announced rules restricting over-the-top sales tactics by developers.