apologies for digging this back up but is the a general guidline for what a site should make from banners, cpm, sponors etc based on traffic ie 20k hits pw = XXX. Is there a no. whereby you could approach a bank etc and say i have 50k unique hits p/m and then they would advertise? Or can anyone give an example where they can say they have x amount of unique hits p/m and they make x amount from advertising alone.
The approach I would like to take is put all the effort into getting traffic to the site and when the traffic is "good enough", advertising would sell itself (or with little effort)