My product is something that I can exhibit at a wedding fair in Cork in Jan but I would like some advise re is it worth it to Exhibit or should I target marketing another way - Cost of stand for two days is up to €800 - I work alone so this is a big cost for one man show.
Any advice greatly appreciated. - As product is made to order there is no selling on the day.
Do you think you'll get at least €800 in profit as a direct result of the stand? (consider as well how good is your product in word-of-mouth sales)
Work it out
- how many orders will you need to get?
- How many potential customers will be visiting?
- How good are you (or whoever will be on the stand) at getting orders?
What alternative marketing strategies have you considered?
I did a similiar analysis for a product I was selling and decided against a stand.
Also take into account you will be required to have Public Liability insurance for your stand which will be an additional cost if you don't already have a policy in force.