Designing a Company Logo

AlbacoreA said:

I think when people get something for very cheap they can dismiss that its actually of value. I was once asked to work on designs for email newsletters. The client actually paid us to spend a couple of weeks (on and off) at it, till he got what he wanted. To me emails are free and cost nothing, and personally email adverts , I generally ignore, so i questioned the wisdom of spending so much time and effort and money on them. However the client reckoned every time he did one, his newsletter pulled in between 5 and 10k in sales.

Incidentally he actually had a rebrand, and different trading name, and logo for different parts of his market. Ranging from budget to premium. Even in the emails and newspaper ads.

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AlbacoreA said:

Common sense would suggest its not 40 million or ALL of a startup budget. Thats just nonsense.

But that wasn't your question that I replied to. You asked about proving the worth of a logo. Of course its unlikely you'd only change a logo, usually you'd be changing more than that. But assuming you'd actually just change the logo on its own and nothing else. You'd have to see what the difference in business was before and after the change of the logo. Would you hire a graphic designer to put metrics on charting sales figures? or analyse them, I don't think so.

Hence its not a question about graphics.

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AlbacoreA said:

I'd say it unlikely not impossible. But, thats what you asked "logo alone". Perhaps some market research company has done a study along those lines.

The story is indicates you might know the cost of something but not always the value of it. Especially if its not expensive. I think this applies to logos as people are obsessed with the cost of them, and getting them as cheap as possible. You might be buying a cheap doodle, not a logo. Equally you might get a great logo for little cost. Its not linear.

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