How nig is the site, and how urgent must yopu sell it?
If you build your PPR first, there may* be scope to treat some of the money from the site you plan to sell as part of your PPR, exempting it from any CGT (assuming you have a profit on disposal).
*An advisor would need to examine this in greater detail as if the site was considered as 'development land' (within a CGT context), then there may be no exemption applying ie CGT applicable in full.
Definitely worth getting some 'real-world' professional advice.