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The Advertising Standards Authority for Ireland is the independent self-regulatory body set up and financed by the advertising industry and committed in the public interest to promoting the highest standards of advertising and sales promotion.
Self-Regulation means the adoption by the advertising industry of standards drawn up by and on behalf of all advertising interests. It involves the enforcement of those standards through the commitment and cooperation of advertisers, agencies and media.
The objective is to ensure that all commercial advertisements and promotions are 'legal, decent, honest and truthful'. The rules are set out in the Code of Advertising Standards and the Code of Sales Promotion Practice, drawn up by the Board of ASAI following detailed consultation with all relevant interests including consumer representatives and Government Departments
The strength of the self-regulatory system lies in the support and commitment of the advertising business - advertisers, advertising agencies, media specialists, direct marketing companies, sales promotion consultants and the various media - print, radio, television, cinema and outdoor interests.
Members of ASAI are required to abide by the Codes and not to publish an advertisement or conduct a promotion which contravenes Code rules.
This is strange I wounder if there legal considerations which made it impossible for them to publish their deliberations. Or perhaps the ad agency just got it 'nobbled' because it was embarrassing?upheld and did not appear in their quarterly bulletin
This is a problem .. you often read that the ad was withdrawn even before it was considered by the ASAI.process can be so long drawn out
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