Simply Connect is a new plan with Laya, which started on June 1st 2015, so it should be updated on their website soon. It's also a corporate plan, designed and aimed at the business sector, but open to everyone if you know about it. Good price. The main advantage is the low day case excess, 50 per visit. Apart from that, there is a max amount of 300 per year you can claim for day to day expenses, in total. That restriction may not suit everyone.
However, overall if the excess amount of 250 is not an issue, Flex 250 Plus is very good value all round.
Switching providers can be done by phone, straight forward.
Snowyb